Hearthstone Expansion Logos are the heart of the expansion branding. With three expansion launches per year, logos are revealed on expansion announce, hyping players globally with curated typography and a thematic backplate. Logos are later featured in expansion campaigns, while living on, in-game.
Hearthstone Expansion Logos must stand on their own visually, producing their own identity, while adhering to the Hearthstone brand umbrella. I worked along side our talented partners on the Hearthstone Dev Team, ensuring each handcrafted backplate interacted with my curated type explorations. This resulted in the collaboration of crafted elements between our two teams; producing expansion logos of epic proportions.
Click each logo below to see full case study.
