Brand
Hearthstone, Blizzard Entertainment
Focus
Motion Design, Brand Identity
Tools
After Effects, Photoshop, Illustrator
Hearthstone in motion
I developed motion graphics for Hearthstone’s livestreams and animated key art, translating static visuals into dynamic content that captured the game's aesthetic. From broadcast packages to animated key art, my work helped to engage audiences and enhance the visual identity of marketing campaigns across live digital platforms.
©Blizzard Entertainment
Murder at castle nathria
card reveal livestream intro
Murder at Castle Nathria was Hearthstone’s Murder Mystery expansion that launched in August of 2022, Year of the Hydra. Leading up to each launch, players tuned into Card Reveal Livestreams on Hearthstone’s YouTube and Twitch channels, for the reveal of exciting new cards in the upcoming expansion. I created a series of key art animations for the countdown of this event. Duration was ten minutes of motion, leading up to the livestream. The below is a quick compilation of clips from the countdown.
Murder at castle nathria
card reveal livestream Overlays
For the Castle Nathria Card Reveal Livestream, I designed a cohesive set of overlays tailored to YouTube and Twitch broadcasts. The visual theme took cues from the expansion's gothic mystery aesthetic—rich textures and dark stone accents, created a sense of intrigue while staying true to the in-game setting, keeping viewer engagement high.
Left Third Product overlay
Lower Thirds & Overlays
Hearthstone Theorycasting is the speculative analysis and discussion of new cards, mechanics, and potential strategies—usually right after a card reveal or before a new expansion launches. I designed a templated series of assets ranging from animated countdowns to outro screens for each expansion related broadcast. The below is from the Titans expansion, with an animated background, logo, and title banner. Animated logos provided by Blizzard Video.
Hearthstone theorycasting intros
Custom key art was created to capture the tone and theme of each Hearthstone expansion. Designed for use across promotional materials, streams, and social channels, these visuals balanced bold composition with expansion themes and heroes. I had the pleasure of putting keyart into motion, for internal and external Blizzard promotion.
Expansion keyart animations
Battlegrounds Finishers launched in 2022, as a cosmetic way to celebrate bashing your opponent in Hearthstone’s Battleground mode. I created the opening scene animation, followed by game capture of the finisher in action. Game capture provided by game dev.