Hearthstone Expansion Campaigns

I contributed to the visual development of Hearthstone’s major expansion campaigns—launched three times per year as part of multimillion-dollar marketing efforts. My work spanned from concept to execution, collaborating closely with department leads, marketing, development, and social teams, to bring each campaign to life across in-game, digital and social platforms. This included creating key visuals, adapting assets for global use, and ensuring cohesive storytelling throughout each launch.

©Blizzard Entertainment

Bridging Dev
& Marketing Through Visuals

Each expansion campaign leveraged expansion artwork as the visual foundation for marketing assets. I worked closely with both development and marketing teams to adapt this art into campaign assets, ensuring consistency across platforms while meeting marketing goals. This collaboration was essential in translating key art visuals into compelling, audience-facing creative.