Hearthstone Expansion Campaigns

I contributed to the visual development of Hearthstone’s major expansion campaigns, launched three times per year, each generating 1/3 annual revenue. My work spanned from concept to execution, collaborating closely with department leads, marketing, development, and social teams, to bring each campaign to life across in-game, digital and social platforms.

©Blizzard Entertainment

Bridging Dev
& Marketing Through Visuals

Each expansion campaign leveraged expansion artwork as the visual foundation, ensuring consistency across platforms while meeting marketing goals. The below examples show campaign visuals spanning web and in-game.