Brand
Hearthstone, Blizzard Entertainment
Focus
Brand Identity, Visual Design, Art Direction
Tools
Photoshop, Illustrator
Hearthstone Expansion Campaigns
I contributed to the visual development of Hearthstone’s major expansion campaigns—launched three times per year as part of multimillion-dollar marketing efforts. My work spanned from concept to execution, collaborating closely with department leads, marketing, development, and social teams, to bring each campaign to life across in-game, digital and social platforms. This included creating key visuals, adapting assets for global use, and ensuring cohesive storytelling throughout each launch.
©Blizzard Entertainment
Bridging Dev and Marketing Through Visuals
Each expansion campaign leveraged expansion artwork as the visual foundation for marketing assets. I worked closely with both development and marketing teams to adapt this art into campaign assets—ensuring consistency across platforms while meeting marketing goals. This collaboration was essential in translating in-game visuals into compelling, audience-facing creative.
