Branding is a Long Game

Humans must create human things, for humans. I can’t say this enough.

The human perception is essential to brand expression and interpretation. Brand identity, through thoughtful design and human understanding, can be successfully achieved in the long game.

For over a decade, I’ve built a career helping iconic brands define themselves. From forging expansion logos on Hearthstone, to defining creative for Kawasaki Motors publications, the focus is always about bringing the best of the brand to the global market, connecting with existing audiences, while exciting new ones.

Branding is like creating home rather than building a house; it has its own framework and standout characteristic, but without experiences and memories, it is just a house, nothing more. We all carry our human experiences with us, the brands that drive amazing experiences live on in our hearts and our minds for a lifetime.