Brand
Hearthstone, Blizzard Entertainment
Focus
Game Logo Design, Brand Identity, Art Direction
Tools
Photoshop, Illustrator
Festival of Legends was Hearthstone’s first expansion launching in April 2023, for Year of the Wolf.
This was Hearthstone’s “battle of the bands” expansion, where players strategically built decks to battle it out with their favorite genres of music, and legendary musicians in Azeroth. The logo reflects this concept with a backplate filled with a giant guitar and sweeping type, representing the battle to the finish.
©Blizzard Entertainment
Typography
The type selected here represents wild riffs and intense crescendos, only fit for a competition of musical champions. Milligan stood out as the best fit for this title, with it’s torn yet festive edges, this was a typography exercise fitting for a festival in Azeroth.
Type Treatment
The type treatment for Festival of Legends references a chrome-like texture, with highlights and battle chips conveying cosmetic wear and tear. I worked closely with the artist in ensuring this logo projected competitive edge, but represented all musical genres, from metal to classical.
Type paint-over-texture — provided by Hearthstone Dev Team
