Brand
Hearthstone, Blizzard Entertainment
Focus
Game Logo Design, Brand Identity, Art Direction
Tools
Photoshop, Illustrator
The Great Dark Beyond was Hearthstone’s third expansion for the Year of the Pegasus, in 2024.
Tapping into the mythology of the Great Dark, the space between worlds in the Warcraft Universe—this expansion aimed to evoke a sense of nostalgia, especially for players familiar with the Burning Legion, the Titans, and the cosmic stakes of Azeroth.
©Blizzard Entertainment
Typography
The typographic design, crafted a title treatment echoing the vast, mysterious energy of Warcraft's cosmic void. Working closely with the Hearthstone Dev Team, we developed a backplate that merged the game's whimsical tone with the deep-space themes rooted in Warcraft lore.
Type Treatment
The type treatment for The Great Dark Beyond features a metal texture, with streaked highlights and battle chips that convey age, conflict, and cosmic wear.
Type paint-over-texture — provided by Hearthstone Dev Team
localization Support
Collaboration with regional teams ensured that every version felt authentic and immersive, delivering a unified global experience that honored the Hearthstone brand.
