Brand
Blizzard Entertainment
Focus
Print, Logo Design, Brand Identity
Tools
Photoshop, Illustrator
Blizzard Legacy Projects
Prior to my position on Hearthstone, as a designer at Blizzard, I contributed to a range of high-impact projects across all Blizzard IPs, including the Overwatch League logo, the official Overwatch League Guidebook, and the Diablo Immortal logo, amongst others. My work helped shape the visual identity of key franchises during a pivotal era for the company’s esports and mobile initiatives.
©Blizzard Entertainment
The Overwatch League Guidebook
Welcome to the Game. The Overwatch League Guidebook was a comprehensive guide, designed to educate potential team owners on the game itself and the overall structure of matches played in the league. Guidebooks were distributed in the VIP box at the Blizzard Arena. Eight new teams were acquired in the 2019 season as a result. On my part, I crafted the overall layout, and wrote a majority of the copy, while collaborating with cross-functional partners, producers, and design leads.
Overwatch League Inaugural Season Logo
The Inaugural Season logo involved fitting the Overwatch League logo into a badge shape, fit for print and digital use, between broadcast, merch, and signage in the Blizzard Arena, serving the Inaugural Season from 2017 - 2018.
Concepts 1-3
Overwatch Legendary Edition :
Game Disk + Skin Inserts
Overwatch Legendary Edition was released Mid 2018 as a celebratory edition of the game’s two-year anniversary. The Legendary Edition came with exclusive in-game goodies and additional content for other Blizzard games. These items were featured on inserts found inside the physical version. New disk art was explored and executed for this edition as well.
BlizzCon
Concept & execution examples of event graphics featured at Blizzcon, an epic global gathering of Blizzard fans, that takes place at the Anaheim Convention center in Anaheim, CA. Blizzcon was a yearly company effort, with all teams working in collaboration to make this event happen. The below are a few examples of the large-scale print assets I created over the years, collaborating with many of our cross-functional partners.
Hop Up Display
World of Warcraft: Battle for Azeroth Wall Display
Wall Graphic
Diablo Imortal Logo Exploration
The Diablo Immortal logo explorations were a fresh attempt at branding the new Diablo mobile game announced in 2018, while working with cross-functional partners and stakeholders. It involved utilizing the existing Diablo word mark, experimenting with textures and patterns, while “Immortal” allowed for type exploration. These are concepts only.
