Brand
In-N-Out Burger
Focus
UI/UX, Visual Design, Brand Identity
Tools
Figma, Photoshop, Illustrator
The In-N-Out mobile ordering concept would allow customers to place orders from their mobile device and pickup at their selected In-N-Out location. Users would be able to favorite locations, view menu items, and customize their orders. The challenge: Keeping the brand’s simplicity, making ordering and customization actions easy as possible.
Brand Guidelines & User Flows
Everyone is familiar with the In-N-Out visual branding: The red and white color-way, palm tree patterned cups, and neon yellow arrow signs on the building. Inside, customers are greeted by the palm tree patterned wallpaper and white uniforms, it’s a West Coast establishment. These simple visuals prompt the memorable brand recognition that we all love. The following is a visual adaptation of these brand guidelines, the information gathered was put forth into the digital customer experience.
The User Experience
Users are guided through the login, ordering and customization process, plus point of purchase. Users are encouraged to create an account, in which they can “Get Gold,” earning rewards, this will ensure customer return in the future. The ordering process should be short and concise.
