Hearthstone is a digital collectible card game from Blizzard Entertainment, putting a whimsical spin on World of Warcraft lore. Players collect cards, build decks, and battle opponents in strategic, turn-based matches with spells and minions. The game can be played on both desktop and mobile, and is one of the most dowloaded card games ever, reaching 100-million players by 2018.
As Senior Designer on the Hearthstone Live-Ops team, I crafted logos, campaigns, and branded experiences, from concept to execution, while working with cross functional partners and social teams. Each project was an exploration in multidisciplinary design, putting players and the Hearthstone Community at the forefront.
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